About

I wrote my first lines of code to solve tiny, everyday problems—little scripts and scrappy web tools that made life easier for classmates, teams, and later, clients. What started as curiosity quickly became a craft: designing simple, reliable systems that turn friction into flow. That bias for building never left.

I cut my teeth shipping front‑end work and full‑stack websites, then stepped into roles where business context really mattered: sales at HP taught me how solutions win only when they map to real incentives; project and product work at SMU and later WebWingz honed my ability to align stakeholders, scope clearly, and deliver at speed. Along the way I led 50+ projects across 10+ countries, always tightening the loop between user insight, UX, and automation.

Parallel to that, I dove deep into AI—prompt engineering, agentic workflows, and practical automation. My capstone explored Graph Neural Networks and security in finance, but my day‑to‑day focus stayed pragmatic: where can intelligence reduce time‑to‑value? That thinking shaped ProfessionalBro, an AI‑powered personal‑branding studio with automated intake and fulfillment systems that meaningfully compressed delivery time while improving quality.

I’m also drawn to work that compounds beyond a single business. With Himnity—the civic‑tech platform we’re building after winning CodeForMENA and representing the MENA region at ICSW 2025—I’m channeling product, community, and game design to help citizens, NGOs, and volunteers collaborate through impact storybooks. It’s software as participation: small, consistent actions turning into measurable, shared outcomes.

Today, I operate at the intersection of strategy, software, and execution. I think in systems, design for clarity, and build with automation. Whether it’s a growth bottleneck, a messy process, or a zero‑to‑one idea, I partner end‑to‑end—from discovery and UX to AI‑enabled delivery—so teams move faster with less guesswork and more signal.